A course
on the capabilities of AI
that every business professional will love.

A course on the capabilities of AI
that every business professional will love.

No tech jargon
No previous knowledge required
No overwhelmed feeling

We understand how overwhelming it can feel, to keep up with AI while managing a busy career...

That is why the AI Basecamp focuses on giving you a strong foundation that will last a lifetime instead of focusing on the latest hype.

AI Basecamp empowers business professionals to confidently navigate the AI revolution.

Designed for those without any prior AI knowledge,
this course demystifies the different capabilities of AI.

At the end everyone is able to identify AI opportunities to solve real business challenges.

AI Basecamp...


The essential starting point for professionals looking to conquer AI.

Just like a climber’s basecamp, this is where you gear up, strategize, and prepare for the journey ahead.

In this course you’ll gain the knowledge, tools, confidence, and clear roadmap to harness the power of AI —without all the technical jargon.

Who is this course for?

This course is for you if..

This course is not for you if..

What the AI Basecamp offers

A simplified approach
to AI

No technical jargon,
no coding.

An introduction into
AI’s 12 categories

All in plain English. Ideal
for all professionals.

Bite-sized, self paced
engaging modules

Specially Designed for
your busy schedule

Clear actionable
frameworks

To detect AI opportunities in your specific context.

Boost your professional
value

Become a forward-thinking leader by understanding AI’s potential

Real-Life Applications
for Your Role

Learn how to map AI solutions to pain points, goals, and challenges in your professional life

A digital version of the AI cards by 33A

The AI cards simplify AI into 12 easy-to-understand categories. In a very easy and accessible way they help you identify AI opportunities in your work.

Each card offers clear explanations, real-world examples

What you’ll learn:

Module 0: Welcome to the Course

A quick introduction to the course.

Module 1: Introduction to Artificial Intelligence

Explore what AI is, where it’s already impacting your daily life, and why it’s more accessible than ever. This module quickly breaks down AI’s history and evolution and sets the stage for understanding its business potential.

Module 2: Aligning AI with Business Needs

Discover how to connect AI capabilities with real-world business challenges. In this module, you’ll learn a simple framework to map your organization’s pain points and objectives, ensuring AI is applied where it creates the most value. Gain insights into identifying high-impact opportunities and setting the foundation for successful, proffitable AI projects.

Module 3: Exploring the Capabilities of AI Using the AI Cards

This module is the core of the course. Dive into 12 categories of AI capabilities, from organizing information to making decisions and personalizing experiences. This module includes practical examples to help you see where AI can add value in your specific context.

Module 4: Turning AI opportunities into potential AI solutions

In this module you’ll see how you can use the different AI capabilities to not only automate single tasks but actually automate an entire process!

Module 5: The start of your AI journey

We wrap up the course by solidifying your understanding and planning your next steps.

Module 6: Navigating AI Risks and Ethical Considerations (coming soon)

AI is super useful and powerful, but it also contains some risks which you need to keep in mind while using or building AI solutions.
In this module we’ll tell you all about them so that you can anticipate and mitigate potential pitfalls—keeping both your AI projects and everyday AI use secure, fair, and trustworthy.

Module 5: The start of your AI journey

In this module we’ll use ChatGPT to show a whole bunch of the AI capabilities in action. Making the different AI capabilities super practical.

What is the course really like?

Get a sneak peek here of the look en feel of the course!

Michiel Hauwaert

Teacher AI
Basecamp

Meet Michiel

Michiel has a strong technical background as software
developer and has spent the last seven years working as a business and
functional analyst where he helped to bridge the gap between business and IT.

For the last years he has been focusing on bridging the gap
between business and AI as a certified AI Design Sprint® facilitator and
trainer.

As a trainer, he helped more than 100 people master the AI Design Sprint® in live multi-day trainings.

In his AI journey as facilitator and consultant he focuses on helping business build human centric AI solutions that are supported by management and employees.

His goal is to help people understand what AI is able to do in their specific context, and guides business to profitable AI solutions.

Michiel has led training sessions and workshops for a wide range of companies:

Get your personal certificate on completion of the course!

Based on the AI Design Sprint®

The “AI Basecamp” is based on the AI Design Sprint® framework developed by 33A.

This framework is already helping companies worldwide identify opportunities and drive real innovation with AI.

The AI Design Sprint® equips participants with practical tools to create AI concepts collaboratively with business professionals, solving organizational pain points and achieving strategic goals.

The heart of the AI Design Sprint ® are the AI Cards, which also form the foundation of the AI Basecamp.

These cards simplify the complex world of AI into clear, usable capabilities that everyone can understand.

This is also why the AI Basecamp is designed.

To provide everyone with a strong foundational understanding of AI’s capabilities.

Why Should you join?

The AI fundamentals that every professional needs.

Understand AI’s capabilities and how it applies to real-world business challenges—no technical jargon or coding required.

A Proven Framework for AI Success

Use a simple, repeatable process to spot, evaluate, and implement AI ideas—based on the AI Design Sprint® used by global companies.

Lifetime access and updates

You get lifetime access to the course materials plus all future updates and extra modules.

The digital AI Cards® by 33A

You will get a digital set of unique AI Cards® that you can use to brainstorm for AI opportunities.

Exclusive bonuses

Get access to our AI Project Toolkit with 5 easy to use canvases to help you start any AI project!

- AI Project Canvas
- AI Business Risk Canvas
- AI Ethics Canvas
- AI GDPR Canvas
- AI Success Metrics Canvas

+ AI Use Case library coming soon!

AI BASECAMP

€349Excl VAT

Satisfaction Guarantee

Get your money back within 14 days of your purchase if you don’t feel significantly more confident in understanding and leveraging AI in your role.

No questions asked.

Training more than one person?
Get in touch for our bulk discounts.

FAQ

This course is specifically designed for busy professionals who want to understand AI’s potential without diving into technical details. It’s perfect for managers, team leaders, or anyone looking to understand the potential of AI and make informed decisions.

Not at all! The course is crafted for non-technical professionals. It focuses on what AI can do for your role or organization, not how it works behind the scenes.

The course is divided into bite-sized modules that you can complete at your own pace. Currently there is about 4 hours of video lessons.

This course skips the technical jargon and focuses on practical, actionable insights. With the unique tools like the AI Cards and real-world examples, it’s designed to help non-tech professionals quickly understand and apply AI in their work

This course does not teach you how to use any specific software. Instead, it helps you identify opportunities and understand how AI can add value to your role.

Yes! The concepts and frameworks are broadly applicable across industries. Whether you’re in healthcare, retail, manufacturing, education, or finance, you’ll learn how to align AI capabilities with your unique challenges.

Absolutely! This course gives teams a common language to talk about AI. This helps them spot and sync on AI opportunities, making it easier to collaborate and implement strategies that deliver results. It’s also great for organizations looking to introduce AI literacy company-wide.

Using this course we also aim to increase the adoption rate of AI projects in companies. Because after this course people will understand the scope of an AI project better.. and maybe they were even involved in the creation of the AI solution because of this course!

Remember, people support what they help create!

We offer discounts if you want to buy multiple licenses for the course, so feel free to get in touch if you’re looking to train multiple people in your team or organization. 

We offer a satisfaction guarantee. Get your money back within 14 days of your purchase if you don’t feel significantly more confident in understanding and leveraging AI in your role. No questions asked.

Yes! Once you enroll, you’ll have lifetime access to all the course materials, updates, and resources, so you can revisit them anytime.

AI literacy is becoming a baseline skill in today’s workplace. By completing this course, you’ll gain the confidence to lead AI-related conversations, identify high-value opportunities, and future-proof your career in an AI-driven world.

No, the course is licensed for individual use only.

If you’d like more people on your team or organization to be trained, you can contact us for group discounts.

Simply click the “Start your AI journey today” button on this page to get started. Once enrolled, you’ll receive immediate access to all course materials.

Licenses Discount Price/License
10 %€349,00
2–410 %€314,10
5–915 %€296,65
10–1920 %€279,20
20–4925 %€261,75
50+30 %€244,30

Your price per license: €349,00 (0 % off)

Total cost: €349,00


You save: €0,00

Contact us through the contact page if you would like to use our discounts for bulk purchases.