AI BASECAMP
by 33A
A course on the capabilities of AI
that every business professional will love.
No tech jargon
No previous knowledge required
No overwhelmed feeling
We understand how overwhelming it can feel,
to keep up with AI while managing a busy career...
That is why the AI Basecamp focuses on giving you a strong foundation that
will last a lifetime instead of focusing on the latest hype.
AI Basecamp empowers business professionals to confidently navigate the AI revolution.
Designed for those without any prior AI knowledge,
this course demystifies the different capabilities of AI.
At the end everyone is able to identify AI opportunities to solve real business challenges.
AI Basecamp...
The essential starting point for professionals looking to conquer AI.
Just like a climber’s basecamp, this is where you gear up, strategize, and prepare for the journey ahead.
In this course, you’ll gain the tools, confidence, and clear roadmap to harness the power of AI —without all the technical jargon.
Who is this course for?
This course is for you if..
This course is not for you if..
- AI makes you feel overwhelmed.
- You don't know where to start in jour AI journey.
- You want to learn to spot AI opportunities.
- You want to contribute meaningfully or lead conversations about AI.
- You want to be ready and stay relevant in a (work) future with AI.
- You tried learning about AI but got lost in the technical details.
- You want to stand out as a forward-thinker in your team or industry.
- You want a deep technical explanation of AI.
- You want to learn how to use ChatGPT or other specific AI tools.
- You want to learn to implement AI and automations yourself.
- You want to learn specifically about neural networks
- You want to learn specifically about Machine Learning.
- You want to learn specifically about Deep Learning.
What the AI Basecamp offers
A simplified approach
to AI
No technical jargon,
no coding.
An introduction into
AI’s 12 categories
All in plain English. Ideal
for all professionals.
Bite-sized, self paced
engaging modules
Specially Designed for
your busy schedule
Clear actionable
frameworks
To detect AI opportunities in your specific context.
Boost your professional
value
Become a forward-thinking leader by understanding AI’s potential
Real-Life Applications
for Your Role
Learn how to map AI solutions to pain points, goals, and challenges in your professional life
Your personal deck of physical AI cards by 33A
The AI cards simplify AI into 12 easy-to-understand categories. In a very easy and accessible way they help you identify AI opportunities in your work.
Each card offers clear explanations, real-world examples,
and even some technical information.
(for those who are really interested 😉 ).
What you’ll learn:
Your personal deck of physical AI cards by 33A
Module 0: Welcome to the Course
A quick introduction to the course.
Module 1: Introduction to Artificial Intelligence
Explore what AI is, where it’s already impacting your daily life, and why it’s more accessible than ever. This module quickly breaks down AI’s history and evolution and sets the stage for understanding its business potential.
Module 2: Aligning AI with Business Needs
Discover how to connect AI capabilities with real-world business challenges. In this module, you’ll learn a simple framework to map your organization’s pain points and objectives, ensuring AI is applied where it creates the most value. Gain insights into identifying high-impact opportunities and setting the foundation for successful, proffitable AI projects.
Module 3: Exploring the Capabilities of AI Using the AI Cards
This module is the core of the course. Dive into 12 categories of AI capabilities, from organizing information to making decisions and personalizing experiences. This module includes practical examples to help you see where AI can add value in your specific context.
Module 4: Turning AI opportunities into potential AI solutions
In this module you’ll see how you can use the different AI capabilities to not only automate single tasks but actually automate an entire process!
Module 5: The start of your AI journey
We wrap up the course by solidifying your understanding and planning your next steps.
Bonus module: Exploring AI capabilities with ChatGPT
In this module we’ll use ChatGPT to show a whole bunch of the AI capabilities in action. Making the different AI capabilities super practical.
What our students think
Interested to start your Journey in Ai?
Based on the AI Design Sprint®
The “AI Basecamp” is based on the AI Design Sprint® framework developed by 33A.
This framework is already helping companies worldwide identify opportunities and drive real innovation with AI.
The AI Design Sprint® equips participants with practical tools to create AI concepts collaboratively with business professionals, solving organizational pain points and achieving strategic goals.
The heart of the AI Design Sprint ® are the AI Cards, which also form the foundation of the AI Basecamp.
These cards simplify the complex world of AI into clear, usable capabilities that everyone can understand.
This is also why the AI Basecamp is designed.
To provide everyone with a strong foundational understanding of AI’s capabilities.
FAQ
Who is this course designed for?
This course is specifically designed for busy professionals who want to understand AI’s potential without diving into technical details. It’s perfect for managers, team leaders, or anyone looking to understand the potential of AI and make informed decisions.
Do I need any technical background to take this course?
Not at all! The course is crafted for non-technical professionals. It focuses on what AI can do for your role or organization, not how it works behind the scenes.
How much time will I need to complete the course?
The course is divided into bite-sized modules that you can complete at your own pace. Currently there is about 3 hours of video lessons.
What makes this course different from other AI courses?
This course skips the technical jargon and focuses on practical, actionable insights. With the unique tools like the AI Cards and real-world examples, it’s designed to help non-tech professionals quickly understand and apply AI in their work
Will I learn to use specific AI tools or software?
This course does not teach you how to use any specific software. Instead, it helps you identify opportunities and understand how AI can add value to your role.
Can this course help me in my specific industry?
Yes! The concepts and frameworks are broadly applicable across industries. Whether you’re in healthcare, retail, manufacturing, education, or finance, you’ll learn how to align AI capabilities with your unique challenges.
Is this course suitable for teams or organizations?
Absolutely. This course can help teams align on AI opportunities, making it easier to collaborate and implement<br> strategies that deliver results. It’s also great for organizations looking to introduce AI literacy company-wide.
Using this course we also aim to increase the adoption rate of AI projects in companies. Because after this course people will understand the content of an AI project better and maybe they were even involved in the creation of it.
Remember people support what they help create!
Feel free to get in touch if you’re looking for more than 20 licenses to the course.
What if I don’t find the course helpful?
We offer a satisfaction guarantee. Get your money back within 30 days of your purchase if you don’t feel significantly more confident in understanding and leveraging AI in your role. No questions asked.
Do I get lifetime access to the course?
Yes! Once you enroll, you’ll have lifetime access to all the course materials, updates, and resources, so you can revisit them anytime.
How will this course benefit my career?
AI literacy is becoming a baseline skill in today’s workplace. By completing this course, you’ll gain the confidence to lead AI-related conversations, identify high-value opportunities, and future-proof your career in an AI-driven world.
Can I share the course materials with others?
No, the course is licensed for individual use only.
If you’d like more people on your team or organization to be trained, you can contact us for group discounts starting from 20 people.
How do I enroll, and when can I start?
Simply click the “Start your AI journey today” button on this page to get started. Once enrolled, you’ll receive immediate access to all course materials.
AI BASECAMP
The AI fundamentals that every professional
needs.
Understand AI’s capabilities and how it applies to real-world business challenges—no technical jargon or coding required.
Lifetime access and updates
You get lifetime access to the course materials plus all future updates and extra modules.
Exclusive bonuses
Access to downloadable templates, tools, and resources to simplify your learning and implementation.
The AI Cards by 33A
A physical and digital set of unique AI cards.
Digital certificate of completion
A personalised certificate as proof of your completion of the course.
